Video trends are constantly changing, and as a video producer you always have to try out new ideas and expand your horizon. The folks at Shutterstock annually compile data from billions of searches for images, videos, and music, and extrapolate the trends that emerge— here are some of the most popular ones.
There’s a huge focus on creating fantasy-inspired commercial production. And there’s a reason behind that. Not only does it look very nice, but it offers you a very interesting perspective and a way to help people step past the day to day life.
Gone are the days when people were mostly interested in the raw, simple cut of any video. Nowadays you can find lots of video production services that put a lot of color and saturation into the end product. This makes it pop, and it offers you a much better and more interesting experience that you need to try out.
Minimalism works great, especially for companies. It doesn’t have to stand out that much, and you can outline some pretty cool stuff with ideas like this. The focus has to be on displaying the ideas you want and not place the visuals at the forefront of it all.
If you want to use commercial production services, some of them will recommend the natural luxury approach. This requires you to showcase your products and ideas in a natural setting. Things like rocks, leaves and so on can make a huge impact, and they will also bring in front insane visuals too. That alone is one of the better aesthetic trends that you should try out.
Black and White
This is more than just a small creative idea. For a lot of people, it’s a way to express themselves in video form. Many video services share that as a result. And despite the lack of colors, your video content can still be very expressive, unique and very emotional too. Which is exactly what you want from stuff like this.
While it’s great to shoot videos in real life and edit them on a computer, sometimes that may not be the right vision for you. Nowadays, any commercial production company can focus on creating videos digitally. They don’t shoot anything in real life, instead they create the video frame by frame with help from a computer. If your vision is hard to come by in real life, it makes a lot of sense to create that digitally, as it doesn’t limit your creativity that much!
Finding the right aesthetic and creative trends that work for you can be a challenge. But the ones listed above will impress you with the outstanding quality and very distinct results. That’s why using video production services makes a lot of sense, because you get to have access to all these features and so much more. It’s unique, distinct and then end result tends to rise above the noise.
Panoptica Films is an award-winning, full-service creative video production company specializing in commercial, branded, industrial, corporate, and original video content, located in New York City.