In today’s day and age, the chances of a traditional advertisement becoming famous is slim to none. No one is inspired to talk about the conventional advertising formats and content they see on broadcast TV. Contrastingly, web ads and branded content happen to get the traction that used to be expected from normal television ads. It is video on the internet that people feel compelled to share using social media because something about the video catches them. A video that gains that kind of fame and notoriety over the internet and spreads to people all over the world is essentially what is known as a "viral video."
What are the Benefits of a Viral Video for a Brand?
A viral video can change the advertising landscape for a brand in just a few hours. If your video goes viral, the brand will receive attention on a scale that would have been unthinkable, virtually extending to every corner of the world. In essence, every individual with an internet connection and a social media account has the potential of watching the video, and by extension the brand becomes known to the entire world whether it was planned or not. It can bring immeasurable exposure and love to the brand.
Obviously there are multiple stages that go into a viral video. The first is the video, then comes the reaction to it, and finally there is the aftermath of customer engagement with the brand. Many viral brands are unable to sustain interest and soon disappear from public view after their small time in the internet spotlight. Therefore, you need the correct design and management, including video production services, to help you get the most out of a viral video.
Plan Your Video
The first thing about creating a viral video is that, unfortunately, it is impossible to predict with any real measure of assurance whether any specific video will indeed "go viral" or not. It helps to get familiar with the way social media users react to things, and then decide just how to make your video within your brand's voice. This can be done with the help of a video production company who might be able to offer creative guidance and suggestions for possible approaches that stand out from the noise.
Plan for your Possible Popularity
Many companies that go viral don’t know what to do with their newfound popularity, and since they cannot manage it fully, end up losing some of that prized momentum. Planning for the exposure that may come in the aftermath is the key to staying on top of each and every situation and making the most of it. Strike while the iron is hot and engage with customers and viewers on social media and beyond.
Check Your Performance Constantly
Always keep an eye on video performance and see how you’re doing once your video has gone viral, long into the future. Regulating it and analyzing it will help you predict future actions, and will guide decisions for future video content production.
Panoptica Films is an award-winning, full-service creative video production company specializing in commercial, branded, industrial, corporate, and original video content, located in New York City.