Music is a gateway to the soul. For decades, music has accompanied videos, movies, and life in general. When it comes to music videos, the music and the pictures have gone hand-in-hand, telling a story to the viewers. While music channels aren’t as popular, it’s because people are getting their music video content through streaming.
Of course, over the years, music videos have changed. The tricks and tools have adapted with new technology and interests. A good video production company will understand this. When offering video services, they’ll look at the current music video landscape. What’s used in 2018? Here’s a look at the current landscape to make the most of your music videos.
Adding a Message to Videos
At one time, music videos simply offered entertainment linked to the song. Now there’s a focus on offering messages and social commentary. More video services are looking for ways to create a message or awareness within the brand.
This could be about a current political situation or about a charity campaign at the moment. Some videos will spread the message of flipping the objectification of women in their videos by objectifying men instead.
Kendrick Lemar examined contradiction and religious imagery to show subjugation and whitewashing. The idea of “Humble” was to alter historical perceptions. The video contradicts the lyrics, bringing the message to the forefront of the whole production.
Breaking Down the Fourth Wall
Music videos have, for a long time, broken down the fourth wall. This is when the artist makes it clear they know they’re within a fictional tale, directing the story to the audience watching. It’s often not the “done thing” in acting, but a powerful tool for videos.
This is a continuing theme in the music video landscape. A video production company will use this tool in line with adding messages to videos. There’s a chance to really drive home that message and make it feel like the artist is talking directly to the person watching.
The viewers become engaged with the story when the fourth wall is broken. They feel like part of the whole event, making them more aware of the message.
Scaling Back with Long Takes
Many artists are now opting for scaled back music videos. Instead of all the high tech gadgets and lights, they’re opting for long takes that are in the studio or just with a few key people on the screen. This helps to bring the message within the song forward and it’s still possible to break down the fourth wall and add a message to the story.
In fact, the long takes when done well help to bring out more of the message and story within the song. The audience feels like they’re in the room; that they’re seeing everything from behind the scenes. This helps them feel more engaged and part of the whole process.
When looking for video services, make sure the video production company knows about the latest music video landscape. This will help you get your message across more effectively.
Panoptica Films is an award-winning, full-service creative video production company specializing in commercial, branded, industrial, corporate, and original video content, located in New York City.